On creating a product or an appendage
If I'm going to start a SaaS business, what type of product should I make? Should it be an appendage or an independent product?
By appendage, I mean a product that is built on top of another product. For instance, a browser extension for Medium to enhance the reading experience, a tool to schedule Instagram posts, a tool to extend or enhance the Shopify experience.
By an independent product, I mean a product that is valuable by itself. Shopify, Instagram, Facebook, etc.
On the first hand, choosing a self-sustained product means you're not dependent on other APIs/services. You don't need to adjust the functionality/features to the new release. That is the opposite of appendages. The customers pay for a product because it has value without other services or additional hustles. Again, that is also the opposite of appendages.
It seems the right way to start a SaaS venture is to create a product, not to build something over something. Is it? What about the competition? Sure, we can build a great product. We miss the point that it's hard to market the product after release. It depends on a niche though. By choosing a small niche, we can be sure there are fewer competitors.
Building on top of another product gives us privilege. We know, there is a market for the product we build over. We know, there are problems with the product we can solve, that's why we decided to build our tool.
What way we should choose? Share in the comments or in the @startupdis
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